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Top 10 SEO Strategies For Beginners - 2025

By Pallabi
As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones.  Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
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Panic Over Google Search Console Bug

By Pallabi

The Issue: 

On October 28, 2024, Google Search Console reports showed only the data for that particular day, eliminating all the past data and displaying almost zero clicks and impressions on websites. This was scary since suddenly all the important reports and analysis vanished, leaving users with no clue regarding their possible site visits, engagements and overall performance, which is the primary method to understand whether the online marketing efforts are paying off or not. 

What Is A Performance Report Bug? 

It is a bug, error, or flaw in the software system that disrupts its normal performance. In this case, the bug temporarily deleted the existing data and stopped updating new data for report generation, resulting in an incorrect information display. 

The News:

As per the news, all website owners and SEO professionals woke up to a terrifying situation where they found that the Google Search Console showed zero traffic and report details only highlighted the data of that particular day. However, Google Search Analyst John Mueller assured everyone that it was a problem on their side, and the company was immediately looking into it to solve that matter as soon as possible. However, the good news is that by mid-afternoon, the issue was successfully handled, and everything was back to normal. 

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Technology In Brand Marketing

By Pallabi
Big brands and established companies are gearing up for better implementation of technology and digital tools like Google Analytics, MCFX, AWeber, Optimizely, etc, to boost their marketing efforts. They believe that use of such tools and softwares to create online presence will contribute to better management of projects, customers and talent along with acquisition and retention of correct customer base through proper data analysis and integration.  Use of Artificial Intelligence is of course a part of the list, but many are not considering it to be among the top priorities. The main reason behind it is the use of data in AI. Many data collection systems and techniques are outdated and often fail to fetch the correct information to give accurate results. Moreover, data is often fragmented and scattered, making it challenging to interpret them properly. In such a condition, AI will not be able to deliver the desired result, and thus lead to misinformation, misrepresentation and l...
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Search GPT- A Threat To Google?

By Pallabi
The recent launch of the Search GPT tool by OpenAI may prove to be a game changer and a serious threat to  Google's 90% market share. Search GPT is like a search engine but combined with AI, which can generate search results in a more organized and user-friendly manner with a personal touch in the form of suggestions or better ideas.  Both Google and Search GPT have access to real-time web information. So, what is so different about the latter? The secret lies in the answer delivery style.  When asked a specific question, Google will give you a list of links and pages that might help you to get an answer to your query, but Search GPT will give you a wholesome and well-researched suggestion that will already contain the details of what you should exactly do to complete the work. A more personalized touch, isn’t it?  Thus, Google, the undisputed king of the search engine market for decades, may now find it difficult to maintain its place in the face...
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