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Top 10 SEO Strategies For Beginners - 2025

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As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones.  Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
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Top 10 SEO Strategies For Beginners - 2025

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As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones.  Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
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Brand Ambassador Program Gaining Spotlight In Marketing - Why And How?

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Hey, have you ever wanted to be the face of the brand that has become a part of your daily life? Imagine representing a product you love, narrating your experiences, and inspiring others to be a part of it. Yes, here we are talking about the Brand Ambassador Program, where, the ambassador is a powerful voice of the marketing initiative, connecting more and more people with the product in an authentic way.  Brand ambassador program has been steadily gaining the spotlight among large number of marketers, which is expected to increase in the years to come, particularly in the UK and the US. But what is the rationale behind this change? Let us find out: They build trust and create an image of authenticity among prospective consumers. They are a low-cost investment compared to traditional methods like social media and Google Ads.    They boost sales and profits. Content is approved within less time. Consumers can connect with the brand faster due to in-depth knowledge and plea...
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Spam-Free Emails - Google's New Initiative

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Are you tired of receiving spam emails in your Gmail inbox and deleting them? Not only is it annoying and time-consuming, but it also adds to the huge lack of security of personal information in the process since we often use our primary email address to sign into various uncertain websites and mobile applications.  But, w hat if there were a single-use or a limited-use email address that is designed to particularly eliminate spam mail?  The idea is to create an email address that is temporary in nature and can be used in cases where we need to communicate, sign up, or log in by protecting our privacy and security of the actual email and its contents.  The result is, that our actual email will remain free of spam messages and will be less exposed to an unsecured environment.  The concept is not only promising but also totally in line with Google's repeated efforts to handle security issues and ensure the best customer experience by launching regular updates across al...
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AI Replacing Search Engines??

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Companies and brands are experiencing changes in the behavior of users while searching for their favorite brands or products online. Quite a number of them prefer to use Artificial Intelligence (AI), which indicates a possibility of stiff competition for Google in the coming years.  It has been noticed that almost 50% of consumers are likely to use and trust AI tools to gather information about products and services that suit their preferences and needs.  Some others may prefer using voice assistants or social media to do the job.  However, it does not mean that the inclination towards search engines is declining to an alarming level. Still majority of online users first choice is Google or Bing etc. So there is no immediate need to assume that the requirement to boost search engine visibility has lost its shine.  It simply means that online visitors are not simply limiting themselves to Google, but exploring various other options, which include AI tools. Therefore, ...
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Technology In Brand Marketing

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Big brands and established companies are gearing up for better implementation of technology and digital tools like Google Analytics, MCFX, AWeber, Optimizely, etc, to boost their marketing efforts. They believe that use of such tools and softwares to create online presence will contribute to better management of projects, customers and talent along with acquisition and retention of correct customer base through proper data analysis and integration.  Use of Artificial Intelligence is of course a part of the list, but many are not considering it to be among the top priorities. The main reason behind it is the use of data in AI. Many data collection systems and techniques are outdated and often fail to fetch the correct information to give accurate results. Moreover, data is often fragmented and scattered, making it challenging to interpret them properly. In such a condition, AI will not be able to deliver the desired result, and thus lead to misinformation, misrepresentation and l...
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Search GPT- A Threat To Google?

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The recent launch of the Search GPT tool by OpenAI may prove to be a game changer and a serious threat to  Google's 90% market share. Search GPT is like a search engine but combined with AI, which can generate search results in a more organized and user-friendly manner with a personal touch in the form of suggestions or better ideas.  Both Google and Search GPT have access to real-time web information. So, what is so different about the latter? The secret lies in the answer delivery style.  When asked a specific question, Google will give you a list of links and pages that might help you to get an answer to your query, but Search GPT will give you a wholesome and well-researched suggestion that will already contain the details of what you should exactly do to complete the work. A more personalized touch, isn’t it?  Thus, Google, the undisputed king of the search engine market for decades, may now find it difficult to maintain its place in the face...
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Panic Over Google Search Console Bug

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The Issue:  On October 28, 2024, Google Search Console reports showed only the data for that particular day, eliminating all the past data and displaying almost zero clicks and impressions on websites. This was scary since suddenly all the important reports and analysis vanished, leaving users with no clue regarding their possible site visits, engagements and overall performance, which is the primary method to understand whether the online marketing efforts are paying off or not.  What Is A Performance Report Bug?  It is a bug, error, or flaw in the software system that disrupts its normal performance. In this case, the bug temporarily deleted the existing data and stopped updating new data for report generation, resulting in an incorrect information display.  The News: As per the news, all website owners and SEO professionals woke up to a terrifying situation where they found that the Google Search Console showed zero traffic and report details only highlighted...
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TikTok- Search Ads with Targeted Keywords

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The innovation - New feature in TikTok- Search Ads with Keyword Targeting What Are Search Ads? It is a digital advertisement feature. When a user searches for a specific term, the search results in the Search Engine Results Page (SERP) will show an advertisement related to that term or product either at the top or bottom of the page. Since such ads are keyword-based, they will appear if the user searches with that particular keyword used in the ad. They are paid and have the required meta-tags and links for the user to visit the page.  The News: Currently available only in the US, TikTok has successfully ventured into the world of Search ads as a paid marketing tool to broaden its consumer reach. TikTok's already existing and ever-evolving wide base of consumers will now experience faster and more user-friendly search results for the products and services they are actively looking. Since the platform is already hugely popular for visitor engagement, this move has opened up a n...
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