As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones. Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
Companies and brands are experiencing changes in the behavior of users while searching for their favorite brands or products online. Quite a number of them prefer to use Artificial Intelligence (AI), which indicates a possibility of stiff competition for Google in the coming years.
It has been noticed that almost 50% of consumers are likely to use and trust AI tools to gather information about products and services that suit their preferences and needs. Some others may prefer using voice assistants or social media to do the job.
However, it does not mean that the inclination towards search engines is declining to an alarming level. Still majority of online users first choice is Google or Bing etc. So there is no immediate need to assume that the requirement to boost search engine visibility has lost its shine. It simply means that online visitors are not simply limiting themselves to Google, but exploring various other options, which include AI tools. Therefore, businesses should continue their efforts towards marketing and online promotion in search engines through various on-page and off-page SEO techniques, even though the trust in AI-generated responses and chatbots is on an upward trend. Gen Z and the young generation are paying equal importance to social media sites like Instagram and TikTok to make purchase decisions.
It is believed that in the near future, search intent will dominate rankings and keyword usage. This trend will modify how the SEO strategies and Google algorithm work, which companies should be ready to accept and make necessary changes.
Overall, what is most important here is the accuracy of the information. Quite often, we lose trust in a brand or plan to switch to competitors due to a lack of information or inaccurate data available online. Therefore, since AI tools generate responses from these data, businesses must keep their information updated and organized so that AI can present the right response whenever customers search for them.
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