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Top 10 SEO Strategies For Beginners - 2025

By Pallabi
As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones.  Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
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Avoid These SEO Errors - They Spoil Your Website

By Pallabi

Common SEO Errors

You may have created a large number of informative and exciting content with thorough keyword research, but you may still find that the posts are not ranking for those keywords. 

Why do you think that is happening? The content is excellent, the image is strong, and the backlinks are in place. Now what? The reason may be poor SEO. So, let's dive into some SEO mistakes that we often make but ignore and that require immediate fixing. 

  1. Keyword issues—You may acquire great keywords from various tools, but the mistake here is that you may tend to pick the ones that are typically generic, not specific. Thus, they will be very competitive but have a reasonable volume. How to handle this? Pick long-tail keywords that are more specific but with good volume. Also, it is always a good idea to target different keywords for different pages, thus avoiding keyword cannibalization. 
  2. Content issues - Good content is irreplaceable. Therefore, focus on creating unique, engaging, and informative content, adding your own views and experiences. Use simple language that is easy to interpret, authoritative in expression, and demonstrates knowledge and writing skills. Totally avoid copying from other sources. This approach is very useful in handling SEO mistakes.
  3. Meta-tag issues - Here, we elaborate on your content's title and description. The title should be catchy and enticing, and the description must be within the 160-word limit. Both must contain your targeted keyword. You may use tools like TO-THE-WEB for this purpose, which also allows you to follow the word limit patterns and preview your meta tags on the search engines. 
  4. Image issues - Images are as important as the written content. They give an immediate visual idea of what your content is all about. Thus, create quality images that are attractive but not too flashy, have alt-text inserted in them for visually impaired people with keywords, and are of the proper size, as per the platform. 
  5. Search intent - The intent of the content is very important. For blogs, which usually provide information, the intent of the post is informative. However, a website selling products should present itself with a transactional or commercial intent. Therefore, design your content according to the intent, to keep away from common SEO errors. 
  6. Linking issues - Here, we will discuss both backlinks and internal linking. Backlinks which are the links to your site placed on some other site, are a crucial part of off-page SEO. They should come from sites with good domain authority, related to your niche, preferably do-follow links, and acquired with trust, not bought with money. This will increase the authority and trustworthiness of your page to Google and help in avoiding SEO errors. We should also remember internal linking, which refers to linking different pages within your site to each other using anchor text. This will ensure all your pages are connected so the crawlers can crawl and index them. 
  7. Mobile-friendly - Research shows that almost 60% of internet users around the world use mobile devices to access whatever they are looking for. Thus, your site must be mobile-optimized and responsive, which includes fast loading, mobile-friendly design, and quality. 

To conclude, optimize your pages and avoid SEO errors so that crawlers find them easy to crawl and visitors find them easy and interesting to navigate smoothly. To avert common SEO mistakes, we should also note that the links, wherever you place them, should be visible for visitors to click, thus providing them with a user-friendly structure. Make SEO a priority repeatedly and not treat it as a one-time event. 

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