As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones. Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
What are backlinks?
Backlinks are a part of the off-page Search Engine Optimization(SEO) technique, in which we try to get linked to websites that have a higher domain authority(DA) or good content. For instance, if site A places a link to site B on their website, then site A has actually provided a backlink to B. Now if site A already has a good ranking in the search engine, getting a backlink from it will increase the credibility of site B. Backlinks can be do-follow or no-follow, where the former is the one that allows the search engine crawler to visit the backlinked website directly from the current website and the latter, however means that the crawler does not have the permission to do so.
The job of the search engine is to show all links and results relevant to the topic a user is searching for. This is an essential part of digital marketing. Quality backlinks contribute to making your site rank higher in the search engine, thus providing a better chance of showing up in the search results page when searched with proper keywords. But what do you learn about the benefits of backlinks from the above?
Benefits:
- Good and quality backlinks help make your site trustworthy and valuable to clients. Therefore, there is a good chance that it will have good exposure on the Internet.
- From the above point, it can be derived that backlinks will successfully increase your site's domain authority, which also means that your content has gained a good ranking in SERPs compared to your competitors’ websites.
- Backlinks from good sites will increase the chance of getting a boost in the number and quality of traffic to your site. Thus, more views will, in turn, help increase the ranking.
- You can also create backlinks on social media sites to increase your traffic.
However, as clearly stated above, backlinks are more important on the quality side than on the quantity side. This means that your site may get a huge number of backlinks, but if they are not from good or credible sites, then they may not create much value for your business. Even if the number of backlinks is less, they should come from sites that have good content and higher DA.
Moreover, acquiring backlinks that are do-follow in nature contributes more to your website ranking and business growth than no-follow links. Therefore, backlinks definitely play a big role in boosting your website, but the approach should be correct. In other words, you, as a website owner, should know how to harness the role of backlinks to your advantage.
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