Skip to main content

Featured Post

Top 10 SEO Strategies For Beginners - 2025

By Pallabi
As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones.  Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
Post a Comment

Do Backlinks Really Add To Your Website Growth?

By Pallabi
Backlinks are good for your website?

What are backlinks? 

Backlinks are a part of the off-page Search Engine Optimization(SEO) technique, in which we try to get linked to websites that have a higher domain authority(DA) or good content. For instance, if site A places a link to site B on their website, then site A has actually provided a backlink to B. Now if site A already has a good ranking in the search engine, getting a backlink from it will increase the credibility of site B. Backlinks can be do-follow or no-follow, where the former is the one that allows the search engine crawler to visit the backlinked website directly from the current website and the latter, however means that the crawler does not have the permission to do so. 

The job of the search engine is to show all links and results relevant to the topic a user is searching for. This is an essential part of digital marketing. Quality backlinks contribute to making your site rank higher in the search engine, thus providing a better chance of showing up in the search results page when searched with proper keywords. But what do you learn about the benefits of backlinks from the above?

Benefits:

  • Good and quality backlinks help make your site trustworthy and valuable to clients. Therefore, there is a good chance that it will have good exposure on the Internet. 
  • From the above point, it can be derived that backlinks will successfully increase your site's domain authority, which also means that your content has gained a good ranking in SERPs compared to your competitors’ websites. 
  • Backlinks from good sites will increase the chance of getting a boost in the number and quality of traffic to your site. Thus, more views will, in turn, help increase the ranking. 
  • You can also create backlinks on social media sites to increase your traffic.

However, as clearly stated above, backlinks are more important on the quality side than on the quantity side. This means that your site may get a huge number of backlinks, but if they are not from good or credible sites, then they may not create much value for your business. Even if the number of backlinks is less, they should come from sites that have good content and higher DA. 

Moreover, acquiring backlinks that are do-follow in nature contributes more to your website ranking and business growth than no-follow links. Therefore, backlinks definitely play a big role in boosting your website, but the approach should be correct. In other words, you, as a website owner, should know how to harness the role of backlinks to your advantage.


Labels:

Comments

Post a Comment

Top Posts

Top 10 SEO Concepts To Start Optimizing Your Website

By Pallabi
  After writing quite a few articles and blog posts, I was quite satisfied with my writing skills and ability to put my thoughts into words. Actually, I had successfully turned my hobby into a full-fledged work, which I was enjoying to its utmost level. There is no dearth of topics to write in this world, and it is only human to have our own viewpoints on each and every event that is happening around the world. So why not let the world know what I think?  So this is how I started this blog. But one thing I realized very soon, that is if you want your writing to reach the right kind of people, you need to do SEO. But what is SEO? It is  S earch  E ngine  O ptimization, which refers to a process in which you optimize the website or the blog and its content to rank higher in search engines. This will not only bring traffic to your website but also generate leads for your business by converting potential buyers among the visitors into a solid customer base. However,...
Post a Comment
Read more

How Is Social Media Making You Crave Those Expensive Item?

By Pallabi
  Are you buying it because your friend has it? In the current social and economic scenario, social media’s effect is huge. Of course, it comes with its own package of positive and negative sides, but it definitely plays a significant role in shaping our ideas, personalities, decision-making, communication, networking, and overall presentation to the outside world. The study of social media's effect on purchase decisions is an important part of marketing strategy, especially in the present environment, where there is stiff competition in every field and companies are exploring every possible method to attract consumers and regulate their minds to sell products and services. Thus, social media is a very significant source of reaching out to a large audience within a limited time to grab the market. Let us dive into the various ways in which social media is affecting our purchase decisions. 1.  Connections  — Social media is a great method of following people and their...
Post a Comment
Read more