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Top 10 SEO Strategies For Beginners - 2025

By Pallabi
As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones.  Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
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Can Analytics Help Optimise Your Site ?

By Pallabi

 

Use Of Analytics In Social Media

Of course, it does, and there is no doubt about it. But how do I confidently say that? Let’s find out. 

  1. Monitor competition—Analysing competition is hugely important if you wish your website to make its mark on social media. You can identify parameters from Google Analytics (GA) for comparison, like the number of visitors per day, dwell time, bounce rate, audience acquisition, conversion, etc., and see what the number is as per your competitor’s site and how much is yours. Find the benchmark for the same as per industry standards and analyze your position based on the data. 
  2. Page and writing format- Using GA,  you can analyze what kind of media strategy works best for your type of business. You can use this data to channelize your efforts towards that type of content creation to promote your products. You may also try being creative about any new type of content format and track its performance using the analytics. 
  3. Track user engagement—This means you can get data from GA related to how many users are visiting which part of your site and how long they are staying on to perform which task. If they are responding more to Q&A sessions, quizzes, or video content, consider using them more within your site. For instance, if you have a tutorial website and users are responding more to live classes, incorporate more of them.
  4. Demographics—Information related to demographics helps understand which region or country, language, gender, or age of the audience is most aligned with your brand. However, search engine optimization is extremely important to reach as many visitors as possible. Based on this information, you can modify the content to suit the needs of most of your audiences. 
  5. Content element—Using Analytics, you can also understand why a piece of content is getting more views, whether it is the format, image, video, topic, call to action, or the time of posting, and upload your post based on that analysis. The opposite, which is underperforming content, can also be identified. You can modify your posts based on this data and schedule them at the proper times. 
Thus, as explained above, analytics can provide a number of valuable ideas for establishing a clear strategy for promoting websites on social media platforms. Such analysis takes time and a thorough study, but it is worth experimenting with. Therefore, comment and let me know your thoughts on this. 
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