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Top 10 SEO Strategies For Beginners - 2025

By Pallabi
As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones.  Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
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Email Marketing - 6 Best Platforms

By Pallabi

As an email user, have you noticed that the very first thing that you do before you begin working on your computer is checking emails? Buy why do you do that? This is because emails provide you with all the required information related to the latest product updates, notifications, and reminders about appointments, interviews, communication from clients and colleagues, special offers, feedback, reviews, and so on. 

6 best email marketing platforms
It is a platform for marketers to reach out to a broad group of clients within a few minutes. It has unlimited benefits, including automation, time management, and multi-channel marketing, provided it is appropriately used after the selection of the correct email software suitable for your business. Therefore, here are the 6 best full-service email marketing platforms that any business can use to boost its marketing and sales initiatives.

1. For Content Creators - Convertkit

For personal brands, Convertkit is an ideal among email platforms list, offering solid support, a landing page creation facility, and fast deliverability. It has a highly user-friendly interface and a huge range of tools that provide automated emails, paid and free recommendations for attracting audience, a mail scheduling and filtering system, clear writing templates, and even running campaigns. It has both free and paid subscription facilities, which can be used as per business requirements. Thus, it is the best email advertising software for content creators. 

2. For Automation - Brevo

This full service email marketing platform offers automation facility, along with targeted campaigns. It is an ideal tool for cutting cost and saving on profits, offering useful templates and landing pages that can be integrated with social media too. WordPress plugin and use of AI tools within the platform is an additional advantage. Marketing can also be done using Whatsapp and SMS. It offers both free and paid plans, and considered quite affordable in the market. 

3. Users who want it free - MailChimp

A great tool to organize your business with its CRM platform comprising email capture forms and captivating designs for landing pages and templates, integration with social media platforms like X, Facebook, Shopify, and more, automation, customer behavior tracking, analytics for campaign performance and AI tools for graphics and content optimization. It has both free and paid options, whereas the free option offers good service for beginners. The only downsides are a lack of market segmentation accuracy and list creation limitations. 

4. For Segmentation - ActiveCampaign

This platform in the email platforms list is ideal for selling products online. It can address individual behavior, demographics, and interests and create segmentation to address them personally by facilitating contact list segregation. Overall, this email blast service provider is helpful for targeting the right kind of consumers. As the best email advertising software, it has a user-friendly interface, great templates for ready use, and helps create landing pages and CTA and design good emails. However, it is a totally paid tool with just a 14-day free trial. 

5. For email designing - Stripo

It allows access to the best-designed and huge range of professionally created templates and creates messages for marketing purposes. It has a user-friendly interface, HTML options for coders, free images in various formats, a photo editor, font-changing options, a flexible layout, and integration with automation tools for marketing. It has both free and paid options, with the paid plans offering different levels of services. 

6. For Lead Generation - OptinMonster

This is a great tool for boosting revenue and growth through lead generation and increasing sales. It offers facilities like triggers, templates, pop-ups, integration, opt-ins, etc., suitable for companies that are into e-commerce, consultancy, and agency-related business. Users can run various types of campaigns to generate leads. It has interesting game mechanics to make the process more interactive. It also offers mail scheduling options. It is a totally paid tool with different levels of plans. 

The above are some of the email blast service providers available in the market for different purposes. The business needs to pick the right tool that suits the product or services offered so as to target the right kind of audience within the shortest time possible. 

Have some more important tools in mind? Let me know with your comments. 

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