As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones. Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
The use of social media makes the entire process of business promotion as smooth and easy as possible. It helps bridge the gap between launching the business and establishing a booming market and faithful customer base within the shortest time possible. COVID-19 has changed the business scenario to a considerable extent and shown the world how to establish and promote businesses through digital marketing from home with the use of social media, whose usage has received a tremendous boost in recent times.
Aim of using social media:
As a small business owner, you may prefer various ways to promote your company and its products. You can simply bring traffic to your site so that more people become aware of the products and services that you are providing. As a small business on social media, you may also aim to promote your brand name among established brands in order to reach out to a specific category of clients; you may simply want conversion and sales to boost revenue or wish to get backlinks from sites with high domain authority so as to make your site rank higher in search engines. Your aim may also be a combination of more than one of the above.
Who are the clients?
The next big question that you, as a small business owner, should think about is whom you plan to approach for marketing and selling your products. Are they only your existing customer base or some new clients who have yet to be reached or explored? They may also be a totally different niche of the market that you feel can benefit from your products.
How to use the media?
Social media, currently, has branched into many forms that help promote and advertise through audio-visual and written techniques. There are Facebook, LinkedIn, Instagram, Twitter, YouTube, TikTok, Snapchat, Pinterest, and so on. However, each of them has its own way of promoting businesses. The strategy that will work for TikTok will not work for Facebook or LinkedIn. Again, Pinterest is not used for the same purpose as Snapchat. Therefore, as a small business owner, you must understand how you use analytics to collect data regarding your visitors and views and plan to take advantage of each of the social media platforms. Let me elaborate on the above point.
- Platforms like FB, Linked or Twitter are perfect for written forms of promotion like writing blogs and articles related to the product or service and including a link to your website on them. This will help to bring traffic to your site.
- However, Twitter will permit only limited words compared to FB or LinkedIn; thereby, the business owner has to articulate the words written accordingly.
- Pinterest offers the facility of image submission. Therefore, as a small business on social media, you can create good images related to your business and upload them to Pinterest.
- Instagram stories allow product promotions and brand marketing through ad campaigns and partnering with social media influencers. You may also create short Instagram reels to reach out to customers who follow social media but have less time to spend on them.
- YouTube is, again, a great way to promote your company. You can create great videos, both long and short, explaining your services, including paid advertisements, and collaborate with other
- YouTubers who are on a similar mission. YouTube is suitable for any type of business promotion, which includes even teaching and education, but Instagram is more suitable social media for small companies who are into fashion brands, tech products, or any tangible thing that may be of high value.
What are the different forms of promotions?
Typically, you may use photos, videos, infographics, informative written forms of content, brand advertisements in video forms, and join groups that help promote businesses on FB, Linkedin, Instagram, etc. Now, as I pointed out above, the selection of the type of social media for small companies will depend on a lot of things, like what product or service you are promoting, what kind of clients you wish to reach out to, what mode of communication or delivery do you prefer, how much is your budget and to what level you are comfortable spending in order to promote your business and so on.
Finally, you, as a small business owner, should chalk out a clear plan of action or strategy that you need to follow in the process. There is no fixed recipe for the path that you must take; instead, your tactics will depend on your current business type and condition, which will lead to a clear roadmap for the future plan of action. So, why are you still waiting? Just explore the vast ocean of opportunities and tap into the best path to expand and grow.
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