As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones. Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
The recent launch of the Search GPT tool by OpenAI may prove to be a game changer and a serious threat to Google's 90% market share. Search GPT is like a search engine but combined with AI, which can generate search results in a more organized and user-friendly manner with a personal touch in the form of suggestions or better ideas.
Both Google and Search GPT have access to real-time web information. So, what is so different about the latter? The secret lies in the answer delivery style.
When asked a specific question, Google will give you a list of links and pages that might help you to get an answer to your query, but Search GPT will give you a wholesome and well-researched suggestion that will already contain the details of what you should exactly do to complete the work. A more personalized touch, isn’t it?
Thus, Google, the undisputed king of the search engine market for decades, may now find it difficult to maintain its place in the face of such stiff competition because there is every chance that Search GPT will become more appealing to the wide and ever-increasing internet user base to meet their search requirements.
Another important topic of discussion over here is that even Google integrated AI into its search process in early 2024. However, the threat that poses here is its vast dependency on paid publishing. Websites pay to be hosted on top of the search results page to get more engagement and better sales. This is a massive source of Google's revenue. However, due to AI integration, only those sites that are relevant to the user's query appear on top of the results page, which is a source of dissatisfaction for website owners. If this situation continues, Google may start losing business.
Overall, OpenAI has opened doors for a better user experience compared to Google. But time will tell how long it can sustain its efforts.
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