Brand Ambassador Program Gaining Spotlight In Marketing - Why And How?

Hey, have you ever wanted to be the face of the brand that has become a part of your daily life? Imagine representing a product you love, narrating your experiences, and inspiring others to be a part of it. Yes, here we are talking about the Brand Ambassador Program, where, the ambassador is a powerful voice of the marketing initiative, connecting more and more people with the product in an authentic way. 

Brand ambassador program has been steadily gaining the spotlight among large number of marketers, which is expected to increase in the years to come, particularly in the UK and the US. But what is the rationale behind this change? Let us find out:

• They build trust and create an image of authenticity among prospective consumers.
• They are a low-cost investment compared to traditional methods like social media and Google Ads.   
• They boost sales and profits.
• Content is approved within less time.
• Consumers can connect with the brand faster due to in-depth knowledge and pleasant experiences shared by brand ambassadors.
• They command credibility and respect among consumers. 

The presence of brand ambassadors has always been there as an effective method of marketing campaigns. However the sudden rise of influencer marketing as a short-term investment, offering quick results, had overshadowed their presence. Research shows that they are displaying a comeback trend. Brands are recognizing their ability to penetrate untapped niches and build relationships by keeping pace with the modern advertising landscape. 

Who can be good brand ambassadors? 

They do not necessarily have to be celebrities or high-profile personalities. They can be any loyal customer, influencer, or even an employee of the organization. Thus, they are:

• People who are active in event participation, social media, or product launches.
• Any person who has been using the product for a long time and is a loyal customer.
• Someone enthusiastic to share their positive experience or story. 
• Customer who has in-depth knowledge about the product and wants to spread the values and mission of the company.

It is believed that employees can become great brand ambassadors for their own company. Here's why. 

-- Since we all have a natural tendency to follow the advice and recommendations of our family and friends, employees of the company or brand, who may be among our family or friend circle can become a powerful voice who can easily spread the word about the brand and amplify the marketing campaign. 

-- They reach out to a huge customer base within short time, reducing advertising costs. However, this can be combined with a paid advertising campaign.

Overall, even if a very small number of employees share the content about their own company, the engagement increases manifold. 

To sum up, brand ambassadors can be highly useful in boosting the revenue of your company. But it is necessary to chalk out a clear plan, discuss the policies and guidelines, and ensure there are rewards and perks in the form of discounts and coupons in store for them. 

Everyone loves recognition and the spotlight. So keep good communication with your brand ambassadors along with gathering suggestions and feedback, because it is not just a product promotion—it’s building a community based on trust, and making waves together.