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Top 10 SEO Strategies For Beginners - 2025

By Pallabi
As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones.  Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
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TikTok- Search Ads with Targeted Keywords

By Pallabi

The innovation - New feature in TikTok- Search Ads with Keyword Targeting


What Are Search Ads?

It is a digital advertisement feature. When a user searches for a specific term, the search results in the Search Engine Results Page (SERP) will show an advertisement related to that term or product either at the top or bottom of the page. Since such ads are keyword-based, they will appear if the user searches with that particular keyword used in the ad. They are paid and have the required meta-tags and links for the user to visit the page. 

The News:

Currently available only in the US, TikTok has successfully ventured into the world of Search ads as a paid marketing tool to broaden its consumer reach. TikTok's already existing and ever-evolving wide base of consumers will now experience faster and more user-friendly search results for the products and services they are actively looking.

TikTok Search Ads


Since the platform is already hugely popular for visitor engagement, this move has opened up a new avenue for brands to reach relevant audiences based on interest, demographics, or behavior. The video-ad feature will add to the ability to visually appeal to innumerable users and scale up their conversions. 

The best part of this move is the use of a keyword feature that allows the brand to have better control over the ads, helping in capturing the demand of the right consumer at the right time. Thus, proper creativity, great content, steady monitoring, and, of course, targeting the correct keywords, combined with its advanced algorithm, will give TikTok an edge over Google and Microsoft ads, creating a unique opportunity to expand further in days to come.    

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Technology In Brand Marketing

By Pallabi
Big brands and established companies are gearing up for better implementation of technology and digital tools like Google Analytics, MCFX, AWeber, Optimizely, etc, to boost their marketing efforts. They believe that use of such tools and softwares to create online presence will contribute to better management of projects, customers and talent along with acquisition and retention of correct customer base through proper data analysis and integration.  Use of Artificial Intelligence is of course a part of the list, but many are not considering it to be among the top priorities. The main reason behind it is the use of data in AI. Many data collection systems and techniques are outdated and often fail to fetch the correct information to give accurate results. Moreover, data is often fragmented and scattered, making it challenging to interpret them properly. In such a condition, AI will not be able to deliver the desired result, and thus lead to misinformation, misrepresentation and l...
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Search GPT- A Threat To Google?

By Pallabi
The recent launch of the Search GPT tool by OpenAI may prove to be a game changer and a serious threat to  Google's 90% market share. Search GPT is like a search engine but combined with AI, which can generate search results in a more organized and user-friendly manner with a personal touch in the form of suggestions or better ideas.  Both Google and Search GPT have access to real-time web information. So, what is so different about the latter? The secret lies in the answer delivery style.  When asked a specific question, Google will give you a list of links and pages that might help you to get an answer to your query, but Search GPT will give you a wholesome and well-researched suggestion that will already contain the details of what you should exactly do to complete the work. A more personalized touch, isn’t it?  Thus, Google, the undisputed king of the search engine market for decades, may now find it difficult to maintain its place in the face...
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