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Top 10 SEO Strategies For Beginners - 2025

By Pallabi
As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones.  Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
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TikTok- Search Ads with Targeted Keywords

By Pallabi

The innovation - New feature in TikTok- Search Ads with Keyword Targeting


What Are Search Ads?

It is a digital advertisement feature. When a user searches for a specific term, the search results in the Search Engine Results Page (SERP) will show an advertisement related to that term or product either at the top or bottom of the page. Since such ads are keyword-based, they will appear if the user searches with that particular keyword used in the ad. They are paid and have the required meta-tags and links for the user to visit the page. 

The News:

Currently available only in the US, TikTok has successfully ventured into the world of Search ads as a paid marketing tool to broaden its consumer reach. TikTok's already existing and ever-evolving wide base of consumers will now experience faster and more user-friendly search results for the products and services they are actively looking.

TikTok Search Ads


Since the platform is already hugely popular for visitor engagement, this move has opened up a new avenue for brands to reach relevant audiences based on interest, demographics, or behavior. The video-ad feature will add to the ability to visually appeal to innumerable users and scale up their conversions. 

The best part of this move is the use of a keyword feature that allows the brand to have better control over the ads, helping in capturing the demand of the right consumer at the right time. Thus, proper creativity, great content, steady monitoring, and, of course, targeting the correct keywords, combined with its advanced algorithm, will give TikTok an edge over Google and Microsoft ads, creating a unique opportunity to expand further in days to come.    

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Email Marketing - 6 Best Platforms

By Pallabi
As an email user, have you noticed that the very first thing that you do before you begin working on your computer is checking emails? Buy why do you do that? This is because emails provide you with all the required information related to the latest product updates, notifications, and reminders about appointments, interviews, communication from clients and colleagues, special offers, feedback, reviews, and so on.  It is a platform for marketers to reach out to a broad group of clients within a few minutes. It has unlimited benefits, including automation, time management, and multi-channel marketing, provided it is appropriately used after the selection of the correct email software suitable for your business. Therefore, here are the 6 best full-service email marketing platforms that any business can use to boost its marketing and sales initiatives. 1. For Content Creators - Convertkit For personal brands, Convertkit is an ideal among email platforms list, offering solid s...
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Brand Ambassador Program Gaining Spotlight In Marketing - Why And How?

By Pallabi
Hey, have you ever wanted to be the face of the brand that has become a part of your daily life? Imagine representing a product you love, narrating your experiences, and inspiring others to be a part of it. Yes, here we are talking about the Brand Ambassador Program, where, the ambassador is a powerful voice of the marketing initiative, connecting more and more people with the product in an authentic way.  Brand ambassador program has been steadily gaining the spotlight among large number of marketers, which is expected to increase in the years to come, particularly in the UK and the US. But what is the rationale behind this change? Let us find out: They build trust and create an image of authenticity among prospective consumers. They are a low-cost investment compared to traditional methods like social media and Google Ads.    They boost sales and profits. Content is approved within less time. Consumers can connect with the brand faster due to in-depth knowledge and plea...
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