As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones. Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
Are you misguided by the below-mentioned digital marketing myths? Let us understand them better.
It is all about sponsored ads - Quite often, we associate digital marketing with paid or sponsored advertisements of products and services. The market does not agree with the idea that digital marketing can also bring in organic traffic that does not require any payment. The fact is, organic reach has fallen in certain platforms but has, in turn, multiplied in certain other platforms. This is because digital media is continuously evolving, and very frequently, new and more efficient digital marketing methods and possibilities are arising that support and open new avenues for organic traffic.
Technical know-how- Another myth is that it is a path that requires you to possess technical skills like coding or any programming language including Java or CSS and designing web pages using HTML. However, in reality, you can come from any background and skill but still make your mark as a successful digital marketer. You may possess an engineering degree or may be a simple graduate but digital marketing can be a great career option for you.
Business size—Many people believe in the myth that this process is suitable only for big, well-established businesses. But in reality, size does not matter. In fact, many small startups get a big boost through digital marketing channels. Platforms like Facebook and LinkedIn are good sources of organic traffic, and thereby, they help attract relevant audiences to even small companies.
Integration with offline analytics- The sales and revenue-related data collected from digital marketing avenues can be easily integrated with the data collected from offline sources successfully for analysis and future decision-making. Therefore, the idea that it is difficult to study the business condition through marketing efforts given online and offline methods simultaneously, is totally a misunderstanding. Any company can easily find out how they are progressing over the period, by looking at both the data after properly integrating them.
Effect of ad blockers- While scrolling pages on the internet, to find details of our interest, we often get bombarded with paid advertisements that may or may not be relevant for us. Thus we end up using ad blockers so that these ads don’t pop up anymore. Here the important fact is whether the ads are relevant for us or not. Useful ads put up through digital marketing methods will not be blocked by viewers. It is crucial for the marketer or the business to understand who is their audience and what kind of traffic they should try to attract through these ads and so, target such viewers only. Thus, it is a total myth that ad blockers are destroying the digital marketing efforts of companies. The truth is that companies who are facing this challenge are the ones who do not analyze their market and target advertisements towards anyone and everyone.
The above myths may misguide your business if you blindly believe in them and refrain from using the unlimited opportunity that digital marketing methods may provide you to reach out to those unexplored niches of the huge consumer base. Hope this article has successfully eliminated those misconceptions to help you take your business to the next level.
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