Skip to main content

Featured Post

Top 10 SEO Strategies For Beginners - 2025

By Pallabi
As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones.  Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
Post a Comment

Use of LSI (Latent Semantic Indexing) Keywords For Website Ranking

By Pallabi
LSI Keywords

Do you have a website that has the potential to reach a large part of the market and grab not just viewers but confirmed customers to buy products? Do you think that the main keyword that you choose to include within your website content can do the job? 

Well, it may only sometimes be so. Along with the main keyword, many other closely related terms may mean the same and are also used by searchers to find what they are looking for online, quite like synonyms. These are called LSI (Latent Semantic Indexing) keywords. 

Here, latent means hidden, semantic means meaning, and indexing means ranking in Google. Therefore, the term implies all sets of words that do not clearly specify what the visitor is looking for or have some hidden meaning. So, the first step for the content and website creator is to understand what may be the intention of the visitor or the searcher. The current SEO techniques Google has encouraged to help websites rank higher stress the importance of LSI keywords. Therefore, to optimize your site and your online presence, it is compulsory to use them because they will help your site show up in the SERP when a visitor intends to look for something your website or company is offering. 

Let us understand the concept with some examples. LSI keywords can be any word or expression that is closely related to the main keyword. This may also refer to a synonym. For instance, if your main keyword is "Sports shoes", then the LSI keyword may be "running shoes", "Nike sports shoes", "tennis shoes", "best sports shoes on Amazon", etc. 

It is possible to brainstorm and make a list of ideas. But you can also find good ideas from the Google suggestions list at the bottom of the SERP. You may also use some tools, like LSI Graph or KeywordTool.io. 

However, overall, LSI keywords are an essential part of keyword research. You cannot be sure that the website visitor will always search for only those particular sets of words that you typically use. They may also use something different, which may indirectly mean the same. So, next time, when you create content for your online business, ensure that you include LSI keywords to help boost your online and social media presence.

Labels:

Comments

Post a Comment

Top Posts

Top 10 SEO Concepts To Start Optimizing Your Website

By Pallabi
  After writing quite a few articles and blog posts, I was quite satisfied with my writing skills and ability to put my thoughts into words. Actually, I had successfully turned my hobby into a full-fledged work, which I was enjoying to its utmost level. There is no dearth of topics to write in this world, and it is only human to have our own viewpoints on each and every event that is happening around the world. So why not let the world know what I think?  So this is how I started this blog. But one thing I realized very soon, that is if you want your writing to reach the right kind of people, you need to do SEO. But what is SEO? It is  S earch  E ngine  O ptimization, which refers to a process in which you optimize the website or the blog and its content to rank higher in search engines. This will not only bring traffic to your website but also generate leads for your business by converting potential buyers among the visitors into a solid customer base. However,...
Post a Comment
Read more

How Is Social Media Making You Crave Those Expensive Item?

By Pallabi
  Are you buying it because your friend has it? In the current social and economic scenario, social media’s effect is huge. Of course, it comes with its own package of positive and negative sides, but it definitely plays a significant role in shaping our ideas, personalities, decision-making, communication, networking, and overall presentation to the outside world. The study of social media's effect on purchase decisions is an important part of marketing strategy, especially in the present environment, where there is stiff competition in every field and companies are exploring every possible method to attract consumers and regulate their minds to sell products and services. Thus, social media is a very significant source of reaching out to a large audience within a limited time to grab the market. Let us dive into the various ways in which social media is affecting our purchase decisions. 1.  Connections  — Social media is a great method of following people and their...
Post a Comment
Read more