Skip to main content

Featured Post

Top 10 SEO Strategies For Beginners - 2025

By Pallabi
As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones.  Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
Post a Comment

Use of LSI (Latent Semantic Indexing) Keywords For Website Ranking

By Pallabi
LSI Keywords

Do you have a website that has the potential to reach a large part of the market and grab not just viewers but confirmed customers to buy products? Do you think that the main keyword that you choose to include within your website content can do the job? 

Well, it may only sometimes be so. Along with the main keyword, many other closely related terms may mean the same and are also used by searchers to find what they are looking for online, quite like synonyms. These are called LSI (Latent Semantic Indexing) keywords. 

Here, latent means hidden, semantic means meaning, and indexing means ranking in Google. Therefore, the term implies all sets of words that do not clearly specify what the visitor is looking for or have some hidden meaning. So, the first step for the content and website creator is to understand what may be the intention of the visitor or the searcher. The current SEO techniques Google has encouraged to help websites rank higher stress the importance of LSI keywords. Therefore, to optimize your site and your online presence, it is compulsory to use them because they will help your site show up in the SERP when a visitor intends to look for something your website or company is offering. 

Let us understand the concept with some examples. LSI keywords can be any word or expression that is closely related to the main keyword. This may also refer to a synonym. For instance, if your main keyword is "Sports shoes", then the LSI keyword may be "running shoes", "Nike sports shoes", "tennis shoes", "best sports shoes on Amazon", etc. 

It is possible to brainstorm and make a list of ideas. But you can also find good ideas from the Google suggestions list at the bottom of the SERP. You may also use some tools, like LSI Graph or KeywordTool.io. 

However, overall, LSI keywords are an essential part of keyword research. You cannot be sure that the website visitor will always search for only those particular sets of words that you typically use. They may also use something different, which may indirectly mean the same. So, next time, when you create content for your online business, ensure that you include LSI keywords to help boost your online and social media presence.

Labels:

Comments

Post a Comment

Top Posts

Technology In Brand Marketing

By Pallabi
Big brands and established companies are gearing up for better implementation of technology and digital tools like Google Analytics, MCFX, AWeber, Optimizely, etc, to boost their marketing efforts. They believe that use of such tools and softwares to create online presence will contribute to better management of projects, customers and talent along with acquisition and retention of correct customer base through proper data analysis and integration.  Use of Artificial Intelligence is of course a part of the list, but many are not considering it to be among the top priorities. The main reason behind it is the use of data in AI. Many data collection systems and techniques are outdated and often fail to fetch the correct information to give accurate results. Moreover, data is often fragmented and scattered, making it challenging to interpret them properly. In such a condition, AI will not be able to deliver the desired result, and thus lead to misinformation, misrepresentation and l...
Post a Comment
Read more

Which Enterprise Software Suits You?

By Pallabi
Running a business efficiently is not an easy task, because it involves a huge number of complex processes and functions. But it is definitely possible to accelerate growth and make each step smooth and effective by selecting the correct business application software that helps align each operation and meets the core business requirement.  Here are some extremely useful enterprise softwares that are ready to serve the client's needs and are gaining importance in the market rapidly because of their efficiency and versatility.  1. Enterprise e-commerce solutions - These types of software are increasingly capturing the market due to their ability to boost profits with limited risk and meet the need of businesses to create an online presence by targeting the right customer base and gaining a competitive advantage in the market.  2. Customer Relationship Management (CRM) - The main purpose of this software is lead generation, boosting marketing and sales, policy implementati...
Post a Comment
Read more