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Top 10 SEO Strategies For Beginners - 2025

By Pallabi
As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones.  Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
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Social Media For Small Business Owners

By Pallabi
  The use of social media makes the entire process of business promotion as smooth and easy as possible. It helps bridge the gap between launching the business and establishing a booming market and faithful customer base within the shortest time possible. COVID-19 has changed the business scenario to a considerable extent and shown the world how to establish and promote businesses through digital marketing from home with the use of social media, whose usage has received a tremendous boost in recent times.  Aim of using social media: As a small business owner, you may prefer various ways to promote your company and its products. You can simply bring traffic to your site so that more people become aware of the products and services that you are providing. As a small business on social media, you may also aim to promote your brand name among established brands in order to reach out to a specific category of clients; you may simply want conversion and sales to boost...
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Top 5 Unique Value Proposition of a digital marketer.

By Pallabi
  The phrase Unique Value Proposition signifies the points that denote how a product or service is positively different from similar ones and how it successfully solves a problem or creates a new opportunity that can be used to improve life.  Now let us understand what a digital marketing agency really is. A digital marketer is one who helps other businesses promote and sell their products and services by using the internet in an optimum manner. They act like marketing partners who have the expertise to bring customers through online leads that come from websites, social media, online advertisements, emails, videos, etc. They are also extremely well versed in different methods that make it possible to bring their clients' products and services to the topmost positions of search results in search engines, which is commonly known as search engine optimization.  The unique value proposition of digital marketing services can be as follows:  1. A digital marketi...
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Can Your Product Lead The Market?

By Pallabi
  You may create a product that has all the qualities to meet the market requirements and even offer more. But does it have the capacity to maintain its legendary position in the face of stiff competition? Here are some ways to identify the traits of a market leader: 1. If your product has the best quality and impressive features that no other product in the market related to that niche has yet been able to display, then your product is bound to be accepted by customers. Not only that, but the graph of its growth and demand will show a meteoric rise, surpassing all the other similar ones and continuing to dominate the market for the long term. 2. Note that time is limited. Customers' tastes and preferences are rapidly changing, and so are their expectations and demands from products. Therefore, within that limited time, you have to not only establish your product or service and gain a considerable market share but also create a barrier of entry so that any competitor will...
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Top 10 SEO Concepts To Start Optimizing Your Website

By Pallabi
  After writing quite a few articles and blog posts, I was quite satisfied with my writing skills and ability to put my thoughts into words. Actually, I had successfully turned my hobby into a full-fledged work, which I was enjoying to its utmost level. There is no dearth of topics to write in this world, and it is only human to have our own viewpoints on each and every event that is happening around the world. So why not let the world know what I think?  So this is how I started this blog. But one thing I realized very soon, that is if you want your writing to reach the right kind of people, you need to do SEO. But what is SEO? It is  S earch  E ngine  O ptimization, which refers to a process in which you optimize the website or the blog and its content to rank higher in search engines. This will not only bring traffic to your website but also generate leads for your business by converting potential buyers among the visitors into a solid customer base. However,...
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