As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones. Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
The world of content creation is experiencing a radical shift because of rapid changes in how we are trying to perceive information, connect with brands, and identify untapped market opportunities. Thus, whatever content we create, be it visual or written, should have the power to attract, engage, and convert an audience into loyal customers. Viewers want fresh information, with loads of originality, personal touch, and new ideas. This requires thorough research and understanding of the topics, that will cross the benchmark every time. But this kind of sustainable engagement requires tried and tested techniques that will help the writer seamlessly ride the competition and which should be compulsorily integrated into the content creation process. So, today, let us go through six such trends and techniques that will help us to stay ahead of the curve. Influencer Partnerships - Influencers command a lot of respect due to their storytelling skills and the ability to...