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Top 10 SEO Strategies For Beginners - 2025

By Pallabi
As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones.  Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
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LinkedIn Posts Update

By Pallabi

Here are some tips to increase your LinkedIn post views and engagement drastically and consistently get reach even outside your own network. According to a study, LinkedIn's algorithm supports video content. However, a balance between videos and texts is important to connect to both audiences within and outside your network. 



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Top 10 SEO Concepts To Start Optimizing Your Website

By Pallabi
  After writing quite a few articles and blog posts, I was quite satisfied with my writing skills and ability to put my thoughts into words. Actually, I had successfully turned my hobby into a full-fledged work, which I was enjoying to its utmost level. There is no dearth of topics to write in this world, and it is only human to have our own viewpoints on each and every event that is happening around the world. So why not let the world know what I think?  So this is how I started this blog. But one thing I realized very soon, that is if you want your writing to reach the right kind of people, you need to do SEO. But what is SEO? It is  S earch  E ngine  O ptimization, which refers to a process in which you optimize the website or the blog and its content to rank higher in search engines. This will not only bring traffic to your website but also generate leads for your business by converting potential buyers among the visitors into a solid customer base. However,...
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How Is Social Media Making You Crave Those Expensive Item?

By Pallabi
  Are you buying it because your friend has it? In the current social and economic scenario, social media’s effect is huge. Of course, it comes with its own package of positive and negative sides, but it definitely plays a significant role in shaping our ideas, personalities, decision-making, communication, networking, and overall presentation to the outside world. The study of social media's effect on purchase decisions is an important part of marketing strategy, especially in the present environment, where there is stiff competition in every field and companies are exploring every possible method to attract consumers and regulate their minds to sell products and services. Thus, social media is a very significant source of reaching out to a large audience within a limited time to grab the market. Let us dive into the various ways in which social media is affecting our purchase decisions. 1.  Connections  — Social media is a great method of following people and their...
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