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Top 10 SEO Strategies For Beginners - 2025

By Pallabi
As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones.  Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
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LinkedIn Posts Update

By Pallabi

Here are some tips to increase your LinkedIn post views and engagement drastically and consistently get reach even outside your own network. According to a study, LinkedIn's algorithm supports video content. However, a balance between videos and texts is important to connect to both audiences within and outside your network. 



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Technology In Brand Marketing

By Pallabi
Big brands and established companies are gearing up for better implementation of technology and digital tools like Google Analytics, MCFX, AWeber, Optimizely, etc, to boost their marketing efforts. They believe that use of such tools and softwares to create online presence will contribute to better management of projects, customers and talent along with acquisition and retention of correct customer base through proper data analysis and integration.  Use of Artificial Intelligence is of course a part of the list, but many are not considering it to be among the top priorities. The main reason behind it is the use of data in AI. Many data collection systems and techniques are outdated and often fail to fetch the correct information to give accurate results. Moreover, data is often fragmented and scattered, making it challenging to interpret them properly. In such a condition, AI will not be able to deliver the desired result, and thus lead to misinformation, misrepresentation and l...
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Which Enterprise Software Suits You?

By Pallabi
Running a business efficiently is not an easy task, because it involves a huge number of complex processes and functions. But it is definitely possible to accelerate growth and make each step smooth and effective by selecting the correct business application software that helps align each operation and meets the core business requirement.  Here are some extremely useful enterprise softwares that are ready to serve the client's needs and are gaining importance in the market rapidly because of their efficiency and versatility.  1. Enterprise e-commerce solutions - These types of software are increasingly capturing the market due to their ability to boost profits with limited risk and meet the need of businesses to create an online presence by targeting the right customer base and gaining a competitive advantage in the market.  2. Customer Relationship Management (CRM) - The main purpose of this software is lead generation, boosting marketing and sales, policy implementati...
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