The use of social media makes the entire process of business promotion as smooth and easy as possible. It helps bridge the gap between launching the business and establishing a booming market and faithful customer base within the shortest time possible. COVID-19 has changed the business scenario to a considerable extent and shown the world how to establish and promote businesses through digital marketing from home with the use of social media, whose usage has received a tremendous boost in recent times.  Aim of using social media: As a small business owner, you may prefer various ways to promote your company and its products. You can simply bring traffic to your site so that more people become aware of the products and services that you are providing. As a small business on social media, you may also aim to promote your brand name among established brands in order to reach out to a specific category of clients; you may simply want conversion and sales to boost...

  The phrase Unique Value Proposition signifies the points that denote how a product or service is positively different from similar ones and how it successfully solves a problem or creates a new opportunity that can be used to improve life.  Now let us understand what a digital marketing agency really is. A digital marketer is one who helps other businesses promote and sell their products and services by using the internet in an optimum manner. They act like marketing partners who have the expertise to bring customers through online leads that come from websites, social media, online advertisements, emails, videos, etc. They are also extremely well versed in different methods that make it possible to bring their clients' products and services to the topmost positions of search results in search engines, which is commonly known as search engine optimization.  The unique value proposition of digital marketing services can be as follows:  1. A digital marketi...

  You may create a product that has all the qualities to meet the market requirements and even offer more. But does it have the capacity to maintain its legendary position in the face of stiff competition? Here are some ways to identify the traits of a market leader: 1. If your product has the best quality and impressive features that no other product in the market related to that niche has yet been able to display, then your product is bound to be accepted by customers. Not only that, but the graph of its growth and demand will show a meteoric rise, surpassing all the other similar ones and continuing to dominate the market for the long term. 2. Note that time is limited. Customers' tastes and preferences are rapidly changing, and so are their expectations and demands from products. Therefore, within that limited time, you have to not only establish your product or service and gain a considerable market share but also create a barrier of entry so that any competitor will...

  After writing quite a few articles and blog posts, I was quite satisfied with my writing skills and ability to put my thoughts into words. Actually, I had successfully turned my hobby into a full-fledged work, which I was enjoying to its utmost level. There is no dearth of topics to write in this world, and it is only human to have our own viewpoints on each and every event that is happening around the world. So why not let the world know what I think?  So this is how I started this blog. But one thing I realized very soon, that is if you want your writing to reach the right kind of people, you need to do SEO. But what is SEO? It is  S earch  E ngine  O ptimization, which refers to a process in which you optimize the website or the blog and its content to rank higher in search engines. This will not only bring traffic to your website but also generate leads for your business by converting potential buyers among the visitors into a solid customer base. However,...

SEO, or Search Engine Optimization, refers to the methods used to optimize website content to increase traffic and rank well in search engines. This helps increase online visibility, which can be tracked through Google Analytics, increase sales and revenue, and convert prospective clients into actual customers.  But how true is the above idea? Let's find out.  SEO is a broad term that includes various types and processes for attracting visitors to a webpage. These can be broadly classified into on-page and off-page SEO, where the former are methods used within the content or website, and the latter are done outside the website. Therefore, it essentially plays the role of identifying what customers want and, if your site is actually providing those products and services, how to entice those customers to visit your site to make a purchase or consume the information that they are looking for. We can easily track this using a website traffic checker. So here we note...

  Of course, it does, and there is no doubt about it. But how do I confidently say that? Let’s find out.  Monitor competition —Analysing competition is hugely important if you wish your website to make its mark on social media. You can identify parameters from Google Analytics (GA) for comparison, like the number of visitors per day, dwell time, bounce rate, audience acquisition, conversion, etc., and see what the number is as per your competitor’s site and how much is yours. Find the benchmark for the same as per industry standards and analyze your position based on the data.  Page and writing format - Using GA,  you can analyze what kind of media strategy works best for your type of business. You can use this data to channelize your efforts towards that type of content creation to promote your products. You may also try being creative about any new type of content format and track its performance using the analytics.  Track user engagement —This means you...

Quite unlike the names, neither long-tail nor short-tail keywords have any direct relation with the number of words they have. However, they are definitely related to the type of query or search that the visitor is trying to make in the search engine. Let us elaborate on this important topic of Search Engine Optimization(SEO).  When asked to explain short-tail or long-tail keywords, we often explain the former having a maximum of 3 to 4 words in them and the latter having more than that. But the actual logic is if you try to do a detailed or specific search, e.g. "Eco-friendly tote bags for women in Amazon"), you will end up giving a long description using many words. Thus, this is a long-tail keyword because you are searching for only eco-friendly tote bags, which are meant for women and sold on  Amazon.  On the other hand, if you type "eco-friendly bags," your search widens to any eco-friendly bags that may be suitable for both men and women, may or may not be...

Does she look so good face to face? Not at all!!! He got so many likes. How many more does he need? Their family looks perfect in the photo; why not mine? I got 5 likes!!! Wow, one more!! Great. These are the monologues we think about when we scroll through our social media accounts. Sometimes, we don’t even realize what we are thinking; it is so spontaneous. But you have to admit that it is affecting not only our mental health but also our lives and the lives of people we are closely associated with. Let us dive into the details. Studies show that high usage of social media has resulted in depression and anxiety as the top two reasons affecting mental health. This is most prominent among youth in their teenage or early 20s because they are the ones who use social media the most. They spend nearly 2–4 hours each day in it on average. Surprisingly, that is not even half the time they spend on eating and energizing themselves. Therefore, an action that consumes so much of one’s time is b...

  Are you buying it because your friend has it? In the current social and economic scenario, social media’s effect is huge. Of course, it comes with its own package of positive and negative sides, but it definitely plays a significant role in shaping our ideas, personalities, decision-making, communication, networking, and overall presentation to the outside world. The study of social media's effect on purchase decisions is an important part of marketing strategy, especially in the present environment, where there is stiff competition in every field and companies are exploring every possible method to attract consumers and regulate their minds to sell products and services. Thus, social media is a very significant source of reaching out to a large audience within a limited time to grab the market. Let us dive into the various ways in which social media is affecting our purchase decisions. 1.  Connections  — Social media is a great method of following people and their...

Do you have a website that has the potential to reach a large part of the market and grab not just viewers but confirmed customers to buy products? Do you think that the main keyword that you choose to include within your website content can do the job?  Well, it may only sometimes be so. Along with the main keyword, many other closely related terms may mean the same and are also used by searchers to find what they are looking for online, quite like synonyms. These are called LSI (Latent Semantic Indexing) keywords.  Here, latent means hidden, semantic means meaning, and indexing means ranking in Google. Therefore, the term implies all sets of words that do not clearly specify what the visitor is looking for or have some hidden meaning. So, the first step for the content and website creator is to understand what may be the intention of the visitor or the searcher. The current SEO techniques Google has encouraged to help websites rank higher stress the ...

W hat are backlinks?  Backlinks are a part of the off-page Search Engine Optimization(SEO) technique, in which we try to get linked to websites that have a higher domain authority(DA) or good content. For instance, if site A places a link to site B on their website, then site A has actually provided a backlink to B. Now if site A already has a good ranking in the search engine, getting a backlink from it will increase the credibility of site B. Backlinks can be do-follow or no-follow, where the former is the one that allows the search engine crawler to visit the backlinked website directly from the current website and the latter, however means that the crawler does not have the permission to do so.  The job of the search engine is to show all links and results relevant to the topic a user is searching for. This is an essential part of digital marketing. Quality backlinks contribute to making your site rank higher in the search engine, thus providing a better cha...

In the present digital world, where businesses are trying to use and access the power of the internet to reach out to the largest possible market to sell their product or services, influencer marketing has taken center stage. Social influencers are people who are active on various social media platforms and have a vast follower group on a regular basis, who are loyal audiences. Therefore, strategically using these influencers to connect to a potential customer base is very lucrative from a marketing point of view. So, basically, digital influencers do not sell. They influence, recommend, and promote your business, product, and service, and this concept is highly popular now. However, it is essential to understand and pick the correct macro or micro-influencer who can reach out to groups relevant to your niche.  You can contact or collaborate with such social media influencers, and it is definitely worthwhile collaborating with them because they will be able to provide you...

Are you misguided by the below-mentioned digital marketing myths? Let us understand them better. It is all about sponsored ads  - Quite often, we associate digital marketing with paid or sponsored advertisements of products and services. The market does not agree with the idea that digital marketing can also bring in organic traffic that does not require any payment. The fact is, organic reach has fallen in certain platforms but has, in turn, multiplied in certain other platforms. This is because digital media is continuously evolving, and very frequently, new and more efficient digital marketing methods and possibilities are arising that support and open new avenues for organic traffic. Technical know-how - Another myth is that it is a path that requires you to possess technical skills like coding or any programming language including Java or CSS and designing web pages using HTML. However, in reality, you can come from any background and skill but still make your mark a...

Getting good quality backlinks, and that too in large numbers, is a crucial part of off-page SEO strategy when trying to market your products and services online. Here are some beneficial methods to gain backlinks and find backlinks to a site, that will enhance your content and website and boost sales and revenue.  Links from government and educational sites -  Links from sites with .edu, .gov, and .org carry very high value because they are related to educational and government websites, which typically have a very high domain authority. Therefore, getting links from them will definitely boost your site. However, this is not a very easy process.  Complementary sites/business  - Some businesses may be complementary to your products and services. For instance, you might have an online store that sells furniture and other home decor items. So, the business complementary to you will be a site or a blog that provides home decoration ideas or...

If you are passionate enough to pursue something, you automatically start creating a path to achieve it. Your mind and senses start sharpening themselves to be able to identify opportunities and use the power within yourself to accumulate more and more knowledge to gain expertise. Thus, you start using your passion to chalk out a life for yourself where you can use your expertise to become not only   financially independent   but also spread your knowledge to help others.  But all this is not easy. Identifying your interests and converting them into an earning opportunity takes time. In business language, this is what we generally call "selecting your niche." So, how do we select our marketing niche to start a business, and what factors must be considered while doing so? Let us understand. Your passion  - Every idea originates from some sort of passion, interest, or hobby. You may love to cook, and suddenly, you discover that you can generate a lot of ideas and ...