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Top 10 SEO Strategies For Beginners - 2025

By Pallabi
As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones.  Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
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Top 10 SEO Strategies For Beginners - 2025

By Pallabi
As a beginner in SEO (Search Engine Optimization), it is natural for you to feel that there is an ocean of topics to be explored and learned in this field. But to begin with and to create a strong foundation, here is a list of SEO strategies you may focus on in 2025 and beyond, making it easy for you to track and boost your site performance. Keyword Analysis - The first step towards an effective SEO strategy is proper keyword analysis. You can do it either by brainstorming, looking at the keyword suggestions at the bottom of the SERP, or using tools like Google Keyword Planner, Keyword Tool, SEMRush, Ubersuggest, etc. Long-tail keywords contribute to targeting specific customers. This should again be supported by additional or related keywords. It is always better to go for low-competition and high-volume ones.  Competitor Analysis - Once you get the keywords, analyze what type of search results are shown on the first page of Google and which are the sites that have good ranking. T...
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Unveiling the Hottest Content Writing Trends!

By Pallabi
The world of content creation is experiencing a radical shift because of rapid changes in how we are trying to perceive information, connect with brands, and identify  untapped market opportunities. Thus, whatever content we create, be it visual or written, should have the power to attract, engage, and convert an audience into loyal customers.  Viewers want fresh information, with loads of originality, personal touch, and new ideas. This requires thorough research and understanding of the topics, that will cross the benchmark every time. But this kind of sustainable engagement requires tried and tested techniques that will help the writer seamlessly ride the competition and which should be compulsorily integrated into the content creation process.  So, today, let us go through six such trends and techniques that will help us to stay ahead of the curve.  Influencer Partnerships - Influencers command a lot of respect due to their storytelling skills and the ability to...
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Brand Ambassador Program Gaining Spotlight In Marketing - Why And How?

By Pallabi
Hey, have you ever wanted to be the face of the brand that has become a part of your daily life? Imagine representing a product you love, narrating your experiences, and inspiring others to be a part of it. Yes, here we are talking about the Brand Ambassador Program, where, the ambassador is a powerful voice of the marketing initiative, connecting more and more people with the product in an authentic way.  Brand ambassador program has been steadily gaining the spotlight among large number of marketers, which is expected to increase in the years to come, particularly in the UK and the US. But what is the rationale behind this change? Let us find out: They build trust and create an image of authenticity among prospective consumers. They are a low-cost investment compared to traditional methods like social media and Google Ads.    They boost sales and profits. Content is approved within less time. Consumers can connect with the brand faster due to in-depth knowledge and plea...
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Spam-Free Emails - Google's New Initiative

By Pallabi
Are you tired of receiving spam emails in your Gmail inbox and deleting them? Not only is it annoying and time-consuming, but it also adds to the huge lack of security of personal information in the process since we often use our primary email address to sign into various uncertain websites and mobile applications.  But, w hat if there were a single-use or a limited-use email address that is designed to particularly eliminate spam mail?  The idea is to create an email address that is temporary in nature and can be used in cases where we need to communicate, sign up, or log in by protecting our privacy and security of the actual email and its contents.  The result is, that our actual email will remain free of spam messages and will be less exposed to an unsecured environment.  The concept is not only promising but also totally in line with Google's repeated efforts to handle security issues and ensure the best customer experience by launching regular updates across al...
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Are Enterprise Applications Simulating Digital Growth In Businesses?

By Pallabi
Digital growth within a business is a combination of re-platforming or reinventing the processes within the company, along with creating a mechanism that can identify and respond to both internal and external changes. This makes the entire operation more flexible, adaptable, and innovative. There is a consistent use of digital technology to create an efficient and smooth structure within the organization that enhances customer experiences to meet demand.  Thus, digital growth and transformation leverage global technological advancements, like enterprise applications, to optimize its operation. These software are successfully modernizing businesses by integrating every department, including marketing, sales, finance, accounting, inventory, etc and streamlining processes along with the usage of real-time data to accelerate growth and decision-making. Needless to say,  enterprise software and applications are increasingly playing an important role in bringing about industrial cha...
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Which Enterprise Software Suits You?

By Pallabi
Running a business efficiently is not an easy task, because it involves a huge number of complex processes and functions. But it is definitely possible to accelerate growth and make each step smooth and effective by selecting the correct business application software that helps align each operation and meets the core business requirement.  Here are some extremely useful enterprise softwares that are ready to serve the client's needs and are gaining importance in the market rapidly because of their efficiency and versatility.  1. Enterprise e-commerce solutions - These types of software are increasingly capturing the market due to their ability to boost profits with limited risk and meet the need of businesses to create an online presence by targeting the right customer base and gaining a competitive advantage in the market.  2. Customer Relationship Management (CRM) - The main purpose of this software is lead generation, boosting marketing and sales, policy implementati...
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Optimize Your Site Using Digital Marketing

By Pallabi
Digital Marketing in simple terms: It simply means marketing using different electronic devices and the internet. Thus, it involves making your products and services known to customers who may be interested in them through online methods. However, just posting the details of your products on different social media or websites is not digital marketing. You need to research and understand who are the relevant clients within your niche, how your product stands out in the competitive market, when and on which platform you should post your content, what keywords will help your site to get a good ranking in search engines, who are your competitors, etc.  Why should you consider using Digital Marketing to boost your sales? It does not require high investment. You can create accounts for free on various platforms like Google My Business or create a page on social media sites like Facebook, Instagram, and Twitter. You can go for online paid ads or run campaigns initially with low investmen...
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AI Replacing Search Engines??

By Pallabi
Companies and brands are experiencing changes in the behavior of users while searching for their favorite brands or products online. Quite a number of them prefer to use Artificial Intelligence (AI), which indicates a possibility of stiff competition for Google in the coming years.  It has been noticed that almost 50% of consumers are likely to use and trust AI tools to gather information about products and services that suit their preferences and needs.  Some others may prefer using voice assistants or social media to do the job.  However, it does not mean that the inclination towards search engines is declining to an alarming level. Still majority of online users first choice is Google or Bing etc. So there is no immediate need to assume that the requirement to boost search engine visibility has lost its shine.  It simply means that online visitors are not simply limiting themselves to Google, but exploring various other options, which include AI tools. Therefore, ...
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Technology In Brand Marketing

By Pallabi
Big brands and established companies are gearing up for better implementation of technology and digital tools like Google Analytics, MCFX, AWeber, Optimizely, etc, to boost their marketing efforts. They believe that use of such tools and softwares to create online presence will contribute to better management of projects, customers and talent along with acquisition and retention of correct customer base through proper data analysis and integration.  Use of Artificial Intelligence is of course a part of the list, but many are not considering it to be among the top priorities. The main reason behind it is the use of data in AI. Many data collection systems and techniques are outdated and often fail to fetch the correct information to give accurate results. Moreover, data is often fragmented and scattered, making it challenging to interpret them properly. In such a condition, AI will not be able to deliver the desired result, and thus lead to misinformation, misrepresentation and l...
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Hidden Link to Better Ranking - Web Hosting And SEO

By Pallabi
Ever wondered why some websites seem to rank very early in Google but some simply struggle to crack the code? You may be ignorant about a very important fact here, and that is the role of a good Web Hosting service. There is an untold link between Web Hosting and traffic acquisition and retention, because it boosts SEO (Search Engine Optimization) for your site.  Your site may have great site design, and content, linked well both internally and externally, and you may have spent a lot of money on digital marketing . But, why should you keep the web hosting and mail hosting services  at the back of your mind and not take them seriously now? Yes, you should not neglect it because of the following reasons: 1. Security enhancement - Good web hosting services come with robust security features, including firewalls, malware protection, and regular updates. These measures, safeguard sensitive data and protect your site from cyberattacks. 2. Great site uptime - Downtime can cost bu...
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Email Marketing - 6 Best Platforms

By Pallabi
As an email user, have you noticed that the very first thing that you do before you begin working on your computer is checking emails? Buy why do you do that? This is because emails provide you with all the required information related to the latest product updates, notifications, and reminders about appointments, interviews, communication from clients and colleagues, special offers, feedback, reviews, and so on.  It is a platform for marketers to reach out to a broad group of clients within a few minutes. It has unlimited benefits, including automation, time management, and multi-channel marketing, provided it is appropriately used after the selection of the correct email software suitable for your business. Therefore, here are the 6 best full-service email marketing platforms that any business can use to boost its marketing and sales initiatives. 1. For Content Creators - Convertkit For personal brands, Convertkit is an ideal among email platforms list, offering solid s...
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Best 6 Marketing Budget Plans For Companies - 2025 And Beyond

By Pallabi
Considering the exponential growth in marketing efforts, both online and offline, marketers must consistently stay ahead of the competition curve. Therefore, all businesses need to devise a solid plan of action that will use positive geopolitical changes and inflation control globally to capture the maximum target audience in the least amount of time. Here are some top marketing budget plans for the years ahead: 1. Deciding channels and segments -  Companies should identify which marketing channel and business segment has the potential to sustain and grow. The most suitable channels should be allotted the highest budget, and similarly, the company should narrow its focus on the business segment having the highest potential. This approach related to marketing budget will be more strategic if combined with advanced AI tools to reach the target audience.  2. Financing content creation -  Content creation is an important consideration in the current market...
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Make Your Brand Future Ready With These 8 Digital Trends

By Pallabi
In the fast-changing digital marketing world, it is interesting to note the various emerging trends that are actively creating a solid path for the innumerable brands that are trying their best to captivate the audience. It is easy to conclude that the future holds a significant evolution and improvement in the process adopted by these brands to create a powerful impact that will boost engagement and sales.  However, it is crucial to identify such  digital marketing trends on time and use them to their optimum capacity so as to remain competitive in the market. So here are some of the key emerging trends of 2025 and the years ahead: 1. Voice Search - The latest method of gathering information is through voice search using smart speakers like Siri, Google Assistant, or Alexa. But how do we use these? If we note carefully, it is possible to understand that we tend to ask them questions, specifying what we exactly want to know in detail instead of just a few keywords that we ty...
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LinkedIn Posts Update

By Pallabi
Here are some tips to increase your LinkedIn post views and engagement drastically and consistently get reach even outside your own network. According to a study, LinkedIn's algorithm supports video content. However, a balance between videos and texts is important to connect to both audiences within and outside your network. 
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Are You Cut Out For Business? Check The Checklist

By Pallabi
Planning to leave your 9-5 job and enter the business world? Can you make your mark or impact the hugely competitive environment with your business acumen by being your own boss? In that case, you should check the below-mentioned checklist to ensure that your business communication skills are strong enough to take the plunge.   Sales and marketing skills -  Every person who decides to leave a job and enter the business world should have thorough sales skills, which is an essential part of business communication. You may have a very innovative idea that can solve a persistent problem, and you may also manage to accumulate the required resources to implement your idea, but if you cannot sell it to the outside world, you will not be noticed. Thus, with no sales skills, you cannot expand your business and scale up revenue. Cost calculation -  It is equally important to make a plan about how many people you might need to help you with the process, their salaries, office e...
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Search GPT- A Threat To Google?

By Pallabi
The recent launch of the Search GPT tool by OpenAI may prove to be a game changer and a serious threat to  Google's 90% market share. Search GPT is like a search engine but combined with AI, which can generate search results in a more organized and user-friendly manner with a personal touch in the form of suggestions or better ideas.  Both Google and Search GPT have access to real-time web information. So, what is so different about the latter? The secret lies in the answer delivery style.  When asked a specific question, Google will give you a list of links and pages that might help you to get an answer to your query, but Search GPT will give you a wholesome and well-researched suggestion that will already contain the details of what you should exactly do to complete the work. A more personalized touch, isn’t it?  Thus, Google, the undisputed king of the search engine market for decades, may now find it difficult to maintain its place in the face...
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Panic Over Google Search Console Bug

By Pallabi
The Issue:  On October 28, 2024, Google Search Console reports showed only the data for that particular day, eliminating all the past data and displaying almost zero clicks and impressions on websites. This was scary since suddenly all the important reports and analysis vanished, leaving users with no clue regarding their possible site visits, engagements and overall performance, which is the primary method to understand whether the online marketing efforts are paying off or not.  What Is A Performance Report Bug?  It is a bug, error, or flaw in the software system that disrupts its normal performance. In this case, the bug temporarily deleted the existing data and stopped updating new data for report generation, resulting in an incorrect information display.  The News: As per the news, all website owners and SEO professionals woke up to a terrifying situation where they found that the Google Search Console showed zero traffic and report details only highlighted...
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TikTok- Search Ads with Targeted Keywords

By Pallabi
The innovation - New feature in TikTok- Search Ads with Keyword Targeting What Are Search Ads? It is a digital advertisement feature. When a user searches for a specific term, the search results in the Search Engine Results Page (SERP) will show an advertisement related to that term or product either at the top or bottom of the page. Since such ads are keyword-based, they will appear if the user searches with that particular keyword used in the ad. They are paid and have the required meta-tags and links for the user to visit the page.  The News: Currently available only in the US, TikTok has successfully ventured into the world of Search ads as a paid marketing tool to broaden its consumer reach. TikTok's already existing and ever-evolving wide base of consumers will now experience faster and more user-friendly search results for the products and services they are actively looking. Since the platform is already hugely popular for visitor engagement, this move has opened up a n...
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Avoid These SEO Errors - They Spoil Your Website

By Pallabi
You may have created a large number of informative and exciting content with thorough keyword research, but you may still find that the posts are not ranking for those keywords.  Why do you think that is happening? The content is excellent, the image is strong, and the backlinks are in place. Now what? The reason may be poor SEO. So, let's dive into some SEO mistakes that we often make but ignore and that require immediate fixing.  Keyword issues —You may acquire great keywords from various tools, but the mistake here is that you may tend to pick the ones that are typically generic, not specific. Thus, they will be very competitive but have a reasonable volume. How to handle this? Pick long-tail keywords that are more specific but with good volume. Also, it is always a good idea to target different keywords for different pages, thus avoiding keyword cannibalization.  Content issues -  Good content is irreplaceable. Therefore, focus on creating unique, engaging,...
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